Deadline: 15 April 2021

Non Native Native invites creative practitioners to present at the NON NATIVE NATIVE FAIR, a 2-day hybrid event that brings together Asian creative cultural practitioners from various backgrounds and disciplines to participate in an experimental online trade fair environment. Non Native Native is a cultural platform which looks into the Asian creative landscape in The Netherlands through the lens of the outsiders from within. The platform serves as an alternative point of exchange for critical creative practitioners between the Asian and European cultural landscape with the focus on contemporary visual culture. For this edition, co-curated with sōydivision and un.thai.tled, we are looking for projects which investigate the relationships and positions of Asian diasporas in Europe represented as exchangeable goods to be showcased at the NNN FAIR. This can be an artwork, publication, product, service, performance, crowdfunding project, or anything that you would like to introduce as a subject of market exchange, an alternative narrative as well as an instrument for deepening dialogues on Asia. Applicants are invited to propose a concept of their products and background story. Selected exhibitors will be invited to broadcast their presentation from WORM Rotterdam during the Fair. (26–27 June 2021) The selection of participating exhibitors will be announced on 20 April 2021 on our website.


The programme sessions during the 2-day period will be created based on the content from the participants, for example, by the region, or by themes (politics, daily life, pandemic, Europe, etc.) Each participant will get a 15-minute time slot to present their product.


The onset of the new decade has been met with several unprecedented events and challenges across the globe, but most notably, all has been interrupted by the COVID-19 pandemic, an event which highlighted the positions of the Asian communities in the West as well as globally, illustrating the many contradictions of the contemporary Asian experiences, ranging from being the champions of the economical development to the politically unstable, from the food obsessed to the creators of contagious diseases, from the creators of K-Pop to the hub of sex tourism. Being Asian has never really been publicly interrogated until recently, thanks to the growing presence of Asian voices in Western popular culture.

This edition of the NON NATIVE NATIVE FAIR was conceived as an open invitation to contemplate on what it means to be Asian in the current world, or in our case, Europe. The Fair is intended as a platform for observations and expressions of alternative and underrepresented perspectives, especially within the creative industry, where new disciplines and definitions have recently emerged. With this in mind, we would like to create a space for presentation beyond the walls of the galleries by bringing the show into an experimental trade fair, where the walls between the creators and audiences are dissolved, where concepts and ideas are made tangible and commodified to reach the unexpected.

The Fair for us holds multiple meanings and connotations; one as a noun indicating a gathering of stalls and amusements for public entertainment and sales of goods, the other, as an adverb, referring to the equal treatment of all. By repurposing the concept of an “Asian cultural fair” — a collage of elements which represent Asian culture — participants are invited to set up a virtual booth within the fairground and present their products and visions. The NNN FAIR intends to examine the positions and relationships of Asians and Aliens alike within the European cultural landscape in this everchanging age by blurring the boundaries between reality and fiction, appreciation and appropriation, labour and play.


Creative professionals, visual artist, designer, filmmaker, performer, maker, academic, student, independent platform, collectives based in The Netherlands, Germany, and other European Countries with interests in Asia and Asian narratives.


A product or service that embeds contemporary narratives of Asia or Asian diasporas and introduces Non-Western perspectives on subjects. It sparks an important conversation you might find missing in the Dutch (European) creative landscape.

  • Something personal, something local, something global
  • Something urgent, something provocative, something funny
  • Creatively made, heavily researched, conceptual, functioning
  • Imaginary, symbolic action, speculative, not functioning
  • Limited edition products, gastronomic experiences, publications, performance, services, tickets, etc.
  • Mass edition production initiated by the maker themselves OR is conceptually altered by the maker.
  • It includes creative ways of live presentation within the 15-mins time frame.
  • The product valued from €1 – €1,000
  • The production process has environmental impact in its consideration.
  • NNN will not endorse any product/service that can (mentally/physically) harm the audience in any way. This includes offensive language and imagery.
amsterdams fonds voor de kunst. creative industries fund NL WORM Rotterdam